Marketing Plan Essay Example for Free

Marketing Plan Essay World Wide Wonderland is a theme and amusement park business offering world-class experience to families, students and foreign tourists around Negros Occidental. Being a theme park, we offer a variety of products. And since it is called â€Å"World Wide Wonderland†, the company will take you to the different parts of the globe. The organization’s major products would include the World Adventure Coaster, the European Castle Hotel and The Barangay Filipino Museum that can satisfy the customers’ recreational needs as they step into a whole new world of fun, information and adventure and that will serve as a fresh new way to enjoy the day with your families, friends and co-workers. World Wide Wonderland is renowned for their convenient and strategic location in Talisay City, Negros Occidental of which is a growing city in terms of economy in the tourism industry. Also synonymous are the services that provide high prices to go along with premium quality and the wide range of other offerings including restaurants, pools, zoos, information buildings, camping sites and many more that are available in the park’s enjoyable, stress-relieving and safeguarded settings. And through the company’s best efforts in promoting the products in print, radio, television, public relations and personal selling, this will increase the customers in large scales. Having those products, the company aims to provide a globally-renowned entertainment and bring delight to its valued customers especially families, students, and foreign tourists here in the Philippines. Other than that, the organization also wants satisfaction from its employees and, at the same time; focus on its environmental responsibilities. World Wide Wonderland has a World Adventure coaster targeting the youth (specifically students) to enjoy a tour like the customers are travelling to different countries around the globe. For its European Castle Hotel, the company targets families and unwinding professionals that wish to have an overnight stay in the said place. And lastly, the Barangay Filipino Museum that would mainly target foreign tourists so that these people can be informed about all of the facts of Negros and the rest of the Philippines. Differentiating the type of business service offered, from that of the competition, will assist not only in building the theme park as a whole, but will attract more customers, who require a higher level of quality service and recognition than they can receive from other tourist spots. This will provide World Wide Wonderland with an opportunity to step up as regards servicing families, students and tourists with a world-class experience. Satisfied guests are critical to the success of themed visitor attractions. The backbone to having satisfied guests is good management and this is what the company in doing. Unlike most companies, we introduce our customers with utmost care and support services. CURRENT MARKETING SITUATION (TRENDS) The theme and amusement park industry has been around for more than 50 years and, like any other industry, it has evolved through the years to help guests escape from real life, if not for a few hours, at least for a few moments on its attractions. The theme park market has reached maturity and as time passed by. There have been many trends over the years and as the decades went by, theme park operators began to realize that it was not just thrills that would keep bringing back their customers. Applying themes to their attractions would help as well. Sure, a person could build the fastest roller coaster, but if another person added a theme or story to it then you added a dimension to the attraction that made it unique. Putting a personality to a roller coaster ride thus became a trend that still holds today (Scopa, 2005). One of the trends that caught on was the acknowledgement that guests could easily become bored with an attraction or a theme park. To many people boredom is related to predictability. Many guests loved the anticipation of experiencing a favorite moment in an attraction, but there was always that need for adventure that would creep in as well. Nothing is more constant than change in attractions industry. The company is witnessing the transformation from theme parks into integrated resorts to cater to staycation trends wherein people would want to stay overnight in a certain place. Parks operators and manufacturers are also employing new strategies to focus on innovation and reinvestment in guest experience to serve increasingly discerning market. Moreover, theme parks take into consideration several parts of the society when making future plans like the socio-cultural aspects. The children, teenage subcultures and their families are increasingly powerful consumers so it is important that the company gives them world-class entertainment. On the contrary, people will grow older that is why we need attractions to encourage and entertain elderly people. Theme parks are an important part of the whole tourism and recreation industry. So they are connected to air, bus and car travel. These types of businesses must react environmentally friendly as far as possible. At least they will have to be involved in environmental organizations and conservation themes. All these parts which are decisive for the future of the business belong to the Macro environment of the company. Technology is getting more and more sophisticated. This is going to influence theme parks and their attractions in a crucial way. With the growing use of high technology products, theme parks will be constructed around virtual reality, simulations and spectacles creating conditions of hyper reality. Amusement park owners can have cost effective methods, reach hundreds more people, places photos of the park on their website and offer the ability to communicate with prospective customers in real-time, which consumers really like. Below is the summary of the main micro and macro environmental trends in Theme and Amusement parks. 1. Everything will be based on a scripted theme. The attractions reflect the theme and intensify it. 2. A diverse array of components assembled to produce a wide range of experiences. All the senses of the visitors should be attracted. With the help of lots of different attractions, they will make hundreds of various world-class experiences. 3. Theme parks will be converted into hotels, resorts, etc. 4. As the world changes, theme parks must act in an environmentally friendly way. 5. With the growing use of high technology products and online advertising, theme parks will be more exciting, sophisticated, vivid, and real. An amusement park usually has a wide variety of fun entertainment for the general public. Also called an amusement park, there are many thrilling rides and other activities for the whole family to enjoy. Most of these parks have rides available, small shops, animal attractions, arcades and lots of places for people to dine and drink. Generally, an amusement park will be at least 200 acres in size. Some of them offer hotel rooms and amenities so that people can stay indefinitely. There are usually fees for parking and admission. A theme park might be available all year long or it might open only during certain seasons. The main point of this business is to generate profits and the business will gain profits through its services offered. Fees from the entrance, food, establishments and sponsors who will be more than willing enough will make excellent profit so it can have good ROI. About 55% of the income brought in at an amusement park comes from the fees charged for admission. The rest of the profits are a result of the sale of food and products that people buy in the little shops. The profits for these parks depend primarily on how the economy is doing. Most of the rides at an amusement park are operated by computers now, so they are easier to take care of and do not need constant maintenance. This saves an amusement park owner a lot of money each year. Marketing for theme park owners, on the other hand, can cost a lot of money each year. A lot of these business owners use television marketing, direct mail marketing and radio ads for most of the marketing methods because these are the most effective advertising tools in promoting the business. Channel. The business involves both retail and wholesale but focuses more on wholesaling due to the fact that many other businesses revolve inside the theme park. The business focuses on wholesale to the fact that it sells goods or services to those buying for resale or business use. This would involve selling and promoting, buying and assortment building. Another is that many owners of amusement parks have switched channels on theme park marketing and have moved to Internet marketing. This kind marketing involves consumers that are now online; shopping, paying bills, buying products and looking for entertainment and vacation ideas. Profit The average profit margin for amusement and theme parks is at 5. 4 percent. The reason for such a low margin is the high cost of staffing, maintenance, and heavy capital outlay of operating such an attraction (Orlando Sentinel, 2010). The profit margin for these parks would be even lower if it werent for their seasonal hiring. With so many employees needed for administration, merchandise selling, ride operation, food and beverage and mechanical positions, the cost would be even higher if a full staff were kept year-round. That is why most of the theme parks offer prices that are expensive. Cost It is general knowledge that this would take a lot of effort, manpower, and most importantly money. From constructing the establishments and rides, to the food that the park will serve, and finally the people who will help the company bring joy to customers, they are all going to cost a lot of money. So, ultimately this theme park will need large amount of cash to use. SURVEY QUESTIONNAIRE AND RESULTS (Interviewed 50 respondents including students and adults inside and outside the university. This is a basis of market segmentation).

Wolves Essay -- essays research papers

Wolves The wolf was once a much slandered animal. In the western world, people feared and hated wolves, and this legacy is reflected in stories such as Little Red Riding Hood and The Boy Who Cried Wolf. In these popular children's tales the wolf is made out to be a prowler and a killer of livestock and people. There is some basis for The Boy Who Cried Wolf, for wolves have killed cattle and sheep. But what of Little Red Riding Hood? There are no records of wolves killing humans in Canada or the United States. Yet, when wolves were spotted near rural communities, fear used to grip the populace, but over time this has become less prevalent. Today, many people know that scientists studying wolves have lived very close to dens where there were pups without being attacked. They have even taken pups from a den without being injured. The parents have usually run away, returning later to take their young to a more private den or to a rendezvous site (a place where the pack meets). In areas where wolves are hunted or trapped they fear people and are very wary. However, in remote places, such as in the Canadian Arctic, they show little fear and will often allow people to live near them. Two hundred years ago, Canis lupus, also known as gray wolves, were more widely distributed than any other mammal of historic times. They lived in large areas of North America, Europe, and Asia; the only places they could not occupy were deserts, tropical rain forests, and peaks of the highest mountain ranges. Wolves still live in large areas of the northern hemisphere; however, their primitive range has been greatly reduced due to changes in the landscape and people's efforts to exterminate them. In North America, wolves have been exterminated in the Atlantic provinces, Mexico, the United States (except Minnesota, Alaska, and some of the western states), and the heavily populated areas of southern Canada. They are still common in lightly settled portions of Canada from Labrador to British Columbia and in the Yukon and Northwest Territories. The red wolf was once common in the southeastern United States. It has been eliminated in the wild. However, through a captive breeding program, the species is being reintroduced into its former range. It is virtually impossible to describe the typical appearance of wolves. Wolves of many large arctic islands and Greenland usually appear sn... ...ibou numbers decline. Wolves have already been exterminated in many places. However, there may be less danger of such excesses in the future, as wolf control is increasingly based on biology rather than emotion. There is now a greater awareness among people that the killing by wolves of deer and other prey species, which we may want for ourselves, is not a sufficient reason for the extermination of wolves. Sometimes populations of game animals are critically low, so on biological grounds wolf control could be justified; however, control programs are always opposed by ever-increasing urban populations. Proposed wolf culls have become major political issues in many areas in North America. When controls are carried out, they need to be done to meet certain criteria, which are based on sound scientific information and stewardship of wildlife populations. In the wilderness scheme of things wolves play an important role. And from a human point of view, the great interest and value of having this intelligent animal as part of our wilderness heritage should be sufficient justification for allowing it to survive in a wide variety of wilderness and semi-wilderness areas all over the world.

Concept Analysis of Pain

Concept Analysis of Pain Kwanei Holloway Austin Peay State University Abstract Pain has always been a major factor in healthcare. This paper will describe pain as it relates to nursing, medicine, and physical therapy. All of the information gathered is analyzed in reference to how pain relates to hospital stay, rehabilitation, and prevention. I will ultimately give an overall picture of the importance of pain and how it relates to nursing as well as other disciplines. Introduction This paper is a concept analysis of what is known as the fifth vital sign PAIN.As stated by Hsiao, Wu, & Chen (2013), Nursing staff are the major group of healthcare professionals who perform crucial functions in delivering nursing care to inpatients. I will attempt to describe pain as it relates to nursing, medicine, and physical therapy. When selecting a concept, I began by thinking what is an important factor in the nursing field and could be analyzed in more detail. Pain is a factor that is thought of d ifferently by many. It is a very subjective factor and that applies to the patients, physicians, and nurses.Yes, it is the patient that feels the pain but it is the physician who writes the orders and the nurse who transcribes it. I then figured that this area of nursing practice would be a great concept to analyze. Pain is a feeling triggered in the nervous system. Pain may be sharp or dull. It may come and go, or it may be constant. You may feel pain in one area of your body, such as your back, abdomen or chest or you may feel pain all over, such as when your muscles ache from the flu. Pain can be helpful in diagnosing a problem.Without pain, you might seriously hurt yourself without knowing it, or you might not realize you have a medical problem that needs treatment. Once you take care of the problem, pain usually goes away. However, sometimes pain goes on for weeks, months or even years. This is called chronic pain. Sometimes chronic pain is due to an ongoing cause, such as canc er or arthritis (â€Å"Pain†). In the nursing field as well as any other areas of healthcare, pain is a vital factor when dealing with the delivery of care. It is the responsibility of he physician to ensure relief from pain by writing the orders, it is the responsibility of the nurse to carry out the orders and give the pain medication, and in the area of physical therapy it is their responsibility to ensure that the patient is medicated to retrieve the best results while in therapy. Purpose and Method The purposes are to define what pain is considered to be in relationship to the patient, nurse, physician, and physical therapist. It is also, to find out the subjectiveness of the fifth vital sign and to explore pain as it relates to hospitalization.Walker & Avant (2005) guided this concept analysis study. Pain in Nursing Almost 35 million patients were discharged from U. S. hospitals in 2004; of these patients, 46 percent had a surgical procedure and 16 percent had one or mo re diagnostic procedures. Pain is common, and expected, after surgery. Recent data suggest 80 percent of patients experience pain postoperatively with between 11 and 20 percent experiencing severe pain, (Wells, Pasero, & Mcraffery, 2008).There are many contributing factors as pain relates to nursing. Pain is the main factor that contributes to a person deciding to seek medical attention. It is very important to include this as a part of an assessment because it can affect so many other things. It can cause a blood pressure to be elevated, it can increase a blood glucose, and can cause an overall disturbance in the patients’ hospital stay or ADL’s. In nursing our aim is to provide comfort and surrccome to the patients’ needs as a part of their overall care plan.As stated by Wells, Pasero, & Mcraffery, 2008, inadequately managed pain can lead to adverse physical and psychological patient outcomes for individual patients and their families. Continuous, unrelieved p ain activates the pituitary-adrenal axis, which can suppress the immune system and result in postsurgical infection and poor wound healing. Pain in Medicine Medical professionals have a big impact on pain as it relates to healthcare. Physicians have to generate a care plan that will ultimately be in the favor of the patient as far as relieving the pain in the most appropriate way.This is achieved by not altering consciousness, normal ADL’s, and in the correct combination with other medications. The board strongly urges physicians and surgeons to view effective pain management as a high priority in all patients, including children, the elderly, and patients who are terminally ill. Pain should be assessed and treated promptly, effectively and for as long as pain persists. The medical management of pain should be based on up-to-date knowledge about pain, pain assessment and pain treatment (â€Å"Guidelines for prescribing,† 2007).Nociception is the term used to describe t he neural processes by which a noxious substance or a tissue damaging event such as surgical incision is perceived as pain (Fig 1). This is described in four stages, transduction, transmission, perception and modulation. Nociception involves a complex interaction between the peripheral nervous system (PNS) and central nervous system (CNS) as well as an evaluation of patients’ pre and post-operative psychological and environmental influences (Wood, 2010). Pain in Physical TherapyDue to factors such as surgery, stroke, or basic deconditioning there is a need for rehabilitation. Physical Therapist play an essential role in the patients’ road to recovery. A patient-centered rehabilitative approach that emphasizes restoration of normal movement and function incorporates physical therapy as a vital component of the collaborative approach required for effective pain management (â€Å"Physical therapy for,† 1998). Overall therapy is lessened with pain. Patients move slo wer and are less involved with therapy if pain is present.Therapy is put into place to get those muscles moving and to later decrease pain as it relates to contributing factors. These factors may include surgeries (hip or knee replacements), amputations (AKA, BKA, Metatarsal, and digital), and weakness (from CVA, CABG, and decrease movements). Patients with pain perceive an equivalent level of exertion at a significantly lower level of performance, a finding accounted for by both central (cardiorespiratory) and peripheral (muscle strength and recruitment) factors.Inactivity also deprives bones, joint cartilage, and connective tissue of the mechanical stress necessary to maintain tensile and compressive strength and elasticity. Evidence is building that motor control and proprioceptive efficiency are altered, balance is compromised, and reaction times are slower in persons who are unfit or have pain (â€Å"Physical therapy for†, 1998). Essential/Critical AttributesAccording to Cheng, Foster & Huang, (2003) the critical attributes of pain include: (a) unpleasant and distressful experiences originating from physical sensation and having both positive and negative meanings for an individual; (b) an individual human experience; (c) a state of feeling in both sensation and emotion (verbal), and behavioral components; (d) physical and psychological responses to the stimulus; (e) function of pain, including protective and warning signs; (f) pain responses are learned and influenced by personality, environment, emotions, social and culture. Model Case Mrs.K is a 37 year old female with recent diagnosis of breast cancer. She has recently undergone a mastectomy and is now in the hospital for recovery. Upon the nurses’ hourly rounds she discovered Mrs. K crying, when asked what the nurse could do to help she stated that â€Å"I am in pain and can’t believe that I only have one breast now, I’m ugly and would have never thought it would hurt thi s bad†. The nurse consoled her and brought pain meds. When returning the patient thanked the nurse for the talk and she stated that the pain had eased and she always thought she would have breast cancer due to both her mom and grandmother having it.Related Case Mrs. T is a 35 year old female with breast soreness and discharge. She was found to only have fibroid tissue and nothing metastatic in her breast, but due to family history she elected to have bilateral mastectomies. She was ordered a PCA pump due to hourly pain calls and when the nurse entered the room she was crying c/o continuous pain. She states â€Å"I can’t take this pain and I hate I did this†. The nurse took time to talk with the patient and informed the physician of her crying and got new orders.During the nurses hourly rounds she found her sitting up on the phone and she explained to the nurse that she feels better and glad that she had the surgery because she did not want to go through what her mother and grandmother went through with breast cancer. Contrary Case Mr. M is a 45 year old that had a motor vehicle accident when he was 20 and is now going from hospital to hospital to try to get IV pain medication. He complains of back pain but x-ray results does not show any back issues but due to out of control behavior he is admitted and given pain medication. He refuses all by mouth pain meds and demands IV meds.He does not show any signs of pain when assessed and all staff believes him to be addicted to pain medication. A psych consult is ordered. This patient is not in true pain but has psychiatric issues. Antecedents and Consequences For this particular concept the antecedents and consequences would be all interrelated due to the fact that in nursing, medicine, and physical therapy the same factors apply for pain. Environmental, personal and cultural values act as antecedents related to the concept of pain. The consequences of pain are related to pain reaction and the ind ividual's own interpretation of the meaning of pain.Pain reaction has a more physical and biological focus; coping with pain refers to the perception of pain and is psychologically focused (Cheng, Foster ; Huang, 2003). When thinking of environmental, personal, and cultural values you begin to think of things such as the patients comorbidities, what the patient perceives as pain, and in their culture how is pain thought of. In many cultures it may be thought of that you must tolerate pain as long as you can while in other cultures their pain threshold is low so any uncomfortable feeling renders a pain medication.Consequences ultimately come from the patient themselves, what is perceived as pain and their history of pain. For example, a patient that has had a laminectomy may think because the pain was horrific the first time that it will be the same the next time, expecting the same relief factors even if the pain is not the same. Empirical Referents Empirical Referents are stated as what it used to measure the concept. Pain is very subjective and they have yet to invent an objective test that will give you the accuracy of some ones pain. They are measured by a scaling system.Most scales make pain measurable, and can tell providers whether your pain is mild, moderate or severe. They can also set baselines and trends for your pain, making it easier to find appropriate treatments. This includes the Numerical Rating scale asking for a pain rating on a scale of 1-10, the Wong-Baker scale which will include facial expressions to emphasize pain, or the Verbal-rating scale and in this scale the patient must complete a questionnaire to describe their pain in more detail (Jacques, 2010). Implications in Nursing In nursing pain is a major factor in treating the patient as it relates to the overall hospitalization.How are we able to get the blood pressure down if the patient is in constant pain? or how can I discharge a patient when they are in a lot of pain? Implications in nursing goes for all aspects of nursing from skin integrity to normal ADL’s. A patient may not turn as they should because they are in the fetal position due to pain which could cause skin issues or pain will cause them not to take a bath as usual. Pain can even cause depression as it decreases normal functioning. This concept is very important in the nursing field and should be treated and assessed appropriately.Conclusion In conclusion I chose to analyze pain as it relates to nursing, medicine, and physical therapy. It is a major factor in that it is related to all aspects of care that is received by these disciplines. Pain is the main contributing factor that causes someone to seek medical attention. Without pain we could have serious issues being that we would not know when were sick, burned, or injured. Pain is very important in healthcare and applies to nursing, medicine, and physical therapy. References Desai, G. , ; Chaturvedi, S. (2012). Pain with no cause! urses ' perception. Indian Journal of Palliative Care, 18(3), 162. Retrieved from http://www. medknow. com Hsiao, J. L. , Wu, W. C. , & Chen , R. F. (2013). Factors of accepting pain management decision support systems by nurse anesthetists. BMC Medical Informatics and Decision Making, 13, 16. Retrieved from http://www. biomedcentral. com/bmcmedinformdecismak/ (n. d. ). Pain. Med Plus Trusted Information for You, Retrieved from http://www. nlm. nih. gov/medlineplus/pain. html Walker, L. & Avant, K. (2005). Strategies for theory construction in nursing (4th ed. ).Upper Saddle River, NJ: Prentice Wells, N. , Pasero, C. , & McCaffery, M. (2008). Improving the quality of care through pain assessment and management. Patient Safety and Quality: An evidence based handbook for nursing, Retrieved from http://www. ncbi. nlm. nih. gov/books/NBK2658/ (2007). Guidelines for prescribing controlled substances for pain. Medical Board of California, Retrieved from http://www. mbc. ca. gov/pain_guidelines. html Wood, S. (2010). Post operative pain 1: Understanding the factors affecting patients’ experiences of pain. Retrieved from http://www. nursingtimes. et/nursing-practice/clinical-zones/pain-management/post-operative-pain-1-understanding-the-factors-affecting-patients-experiences-of-pain/5021696. article (1998). Physical therapy for chronic pain. 6(3), Retrieved from www. iasp-pain. org/AM/TemplateRedirect. cfm? template=/CM/†¦ Cheng, S. , Foster, R. , & Huang, C. (2003). Concept analysis of pain. Retrieved from www. tzuchi. com. tw/file/DivIntro/nursing/content/92-3/3. Jacques, E. (2010). Using pain scales to effectively communicate pain intensity. Can you rate your pain? , Retrieved from http://pain. about. com/od/testingdiagnosis/a/pain_scales. htm

Bacteria & History and ecology

The word ‘bacteria’ is normally associated with disease-causing organisms, like the Streptococcus bacteria. While there are a considerable number of pathogenic bacteria that are notorious for such diseases as cholera, tuberculosis, and gonorrhea, such disease-causing species are a comparatively tiny fraction of the bacteria as a whole. There are approximately five nonillion (5? 1030) bacteria in the world. Bacteria are so widespread that it is possible only to make the most general statements about their life history and ecology (Berkeley Free Clinic, 1).There are bacteria that plays important role in the global ecosystem. They may be found on the tops of mountains, the bottom of the deepest oceans, in the guts of animals, and even in the frozen rocks and ice of Antarctica. One feature that has enabled them to spread so far, and last so long is their ability to go dormant for an extended period. There are specific methods in order to study and observe bacteria because th ey are not visible to the naked eye. Even with the use of microscope they are very difficult to spot without adding some stains that would render them visible.DETAILS Properties Bacteria are prokaryotic (no membrane-enclosed nucleus) that do not contain mitochondria or chloroplasts. They have single chromosome that are composed of close circle of double-stranded DNA with no associated histones. If flagella are present, they are made of a single filament of the protein flagellin; there are none of the â€Å"9+2† tubulin-containing microtubules of the eukaryotes (Users. rcn. com, 1). Their ribosomes differ from those of the eukaryotes. Bacteria have a rigid cell wall made of peptidoglycan that allows them to survive at long periods of time.They do not perform mitosis and mostly reproduce through asexual reproduction. Any form of sexual reproduction varies differently from the eukaryotes because they do not perform meiosis. The plasma membrane is a phospholipid bilayer but conta ins no cholesterol or other steroids (Users. rcn. com, 1). Most of bacteria form a single spore when their food supply runs low. This is the reason why pathogenic bacteria become infectious at the later part of the attack. Most of the water is removed from the spore and metabolism ceases.Spores are so resistant to adverse conditions of dryness and temperature that they may remain viable even after 50 years of dormancy (Users. rcn. com, 1). Environmental and Nutritive Requirements Most bacteria can be classified according to their response to oxygen. These are consist of three distinct group, Aerobic bacteria which thrives in the presence of oxygen, Anaerobic which cannot tolerate gaseous oxygen, and facultative anaerobes which prefer growing in the presence of oxygen but are able to survive without it. Aerobic bacteria require oxygen for their continued growth and existence.On the other hand anaerobic cannot survive in the presence of gaseous oxygen. These bacteria live in deep unde rwater sediments, or in oxygen deprived environment such as those that cause bacterial food poisoning. Bacteria also differ in the mode and source of their energy. There are Heterotrophs that derive energy from breaking down complex organic compounds that they must take in from the environment. This includes saprobic bacteria found in decaying material, as well as those that rely on fermentation or respiration.The other group, the autotrophs, fix carbon dioxide to make their own food source; this may be fueled by light energy (photoautotrophic), or by oxidation of nitrogen, sulfur, or other elements (chemoautotrophic) (Berkeley Free Clinic, 2). Chemoautotrophs are uncommon while photoautotrophs are more common and quite diverse. One particular bacteria offers a very interesting behavior because they use hydrogen sulfide as hydrogen donor, instead of water like most other photosynthetic organisms, including cyanobacteria.There are green sulfur bacteria and purple sulfur bacteria, Oth er Bacteria include the cyanobacteria, and purple nonsulfur bacteria. Role in the Global Ecosystem Bacteria play a very important role in maintaining the balance of our ecosystem. Through their ceaseless labor, they cycle nutrients such as carbon, nitrogen, and sulfur. For example without bacteria to decompose rotten objects, our CO2 would have been depleted and all our plants would have ceased to exist. The process of decomposition releases nutrients back into the environment for plants and other living organisms.Bacteria also cycle nitrogen in the soil. Nitrogen is important for plants health and growth. Without these cycling processes all our plants would die and then humanity would have ran out of food. Gram Stain Bacteria happens to have a refractive index similar to water, therefore they are very difficult to spot from an aqueous sample. To solve this problem, biological stains are added so that microorganisms can be visualized. Stains are classified as either simple or differ ential.Simple stains impart the same color to all structures whereas differential stains contain more than one dye and impart different colors to various structures(Delost, 39). One very important method is the Gram Stain, which was first introduced by Hans Christian Gram in the late 1800s. It has been modified and adjusted numerous times. The Gram stain will differentiate gram-positive bacteria from gram-negative bacteria (Delost, 39). Gram stain is one form of a differential stain that is widely even in the methods.It consists of several reagents such as crystal violet, Gram’s iodine, ethyl alcohol or acetone, and safranin O or carbulfuchsin. Bibliography Unknown. (2000). Bacteria: Life History and Ecology. Retrieved on February 18, 2007 from the Berkeley Free Clinic website: http://www. ucmp. berkeley. edu/bacteria/bacterialh. html Unkown. (2006). Bacteria. Retrieved on February 18, 2007 from the Users. rcn. com website: http://users. rcn. com/jkimball. ma. ultranet/Biolog yPages/E/Eubacteria. Delost, M. Introduction to Diagnostic Microbiology. (1997). Harcourt Brace & Company Asia Pte Ltd. .

Harry Potter Discussion Board Example

Harry Potter Discussion Board Example Harry Potter Discussion Board – Coursework Example The Magic of Harry Potter and the Sorcerers Stone I believe that Harry Potter and the Sorcerers Stone is incredibly successful because of multiple factors: lovable characters that the audience can identify with and root for; imaginative settings that children and adults can delight in exploring; an exciting plot that promises new happenings and outcomes; and the universal themes of friendship and finding one’s identity. First, this book has characters that many readers can fall in love with. They will love Harry and root for him because of his traumatic childhood experience. They will want him to be prepared in defeating Voldemort. They can relate with him, Ron, and Hermione too because these kids want to find out who they are and to prove themselves worthy of being in Hogwarts. The audience can also love to hate Snape for being the archetype of the detestable teacher. These are characters that arouse emotions and motivate people to read more about them. Second, the settings a re creative and new. Hogwarts and its nearby environments are treasures of new sights, sounds, tastes, and scents that can pique and hold the interest of various people. Third, the plot is engaging and exhilarating. It has numerous action-filled sub-plots and enough drama to keep the story â€Å"real.† Finally, the themes of friendship and finding one’s identity are important themes to numerous people. Human beings want to find real friends and to uncover and develop their real identities. Harry Potter and the Sorcerers Stone is successful because it has magic without being unrealistic. It can cast a spell on people who like characters who have goals and challenges in life and who want to live in fantastic worlds where good can trump evil.

Strategy for Introducing a New Product Research Paper

Strategy for Introducing a New Product - Research Paper Example The company has loyal customers in the market because of its persistence. Today, it is still a dominant player in the tea industry in most of its countries. Tetley is just about to introduce a new product into the market. However, before the launch, the company needs to establish whether the market will accept the new product. In addition, the company needs to identify the specific target in the market. This paper will examine the market trends in order to provide the answers to these issues. Tetley has had immense impact in the market. It is through their marketing strategies that they have managed to win a large market share. Through this therefore, the company owns the credit for innovating tea bags in the early 1900s although the venture came after accidental realization that tea bags were a possibility in packaging. The company has its roots in the United Kingdom where its founders started out venture. The company has posted growth in several other countries. Despite the competi tion that has grown over time as new entries in the tea industry, Tetley tea still dominates the United Kingdom market. Tetley group has several sister companies operating separately. The entire sister companies offer unique brands to the region in which they operate. In 2011, Tetley dominated the market achieving 24% retail value in Canada. Tea products had a retail growth value of 4%. The volume growth in the same year was 1 %. The Canadian market posted C$ 547 million. The Canadians prove to be a good market for tea. They easily try out new tea products with the right persuasion (Masterson and Pickton, 2010:85). Tetley’s products did well in the Canadian market with black tea special brand scooping a 44% share followed by green tea with 31% while standard black tea got 18 %, which was a one percent rise from 2010. In addition, the herbal tea and fruit ranges of products as well as the color therapy proved a real success in the Canadian market. Future prospects indicated a growth in tea sales by 2016. In the United Kingdom, tea prices recorded an increase in 2010. Black tea made more sales in the market though it portrayed minimal growth. Herbal and green tea exhibited more growth in the market because of the health benefits. 12% of total sales of tea were the herbal and green tea. Most of the sales of tea were to people above 65 years accounting for 88% of consumption. Tea consumption was relatively lower for the younger generation. Tea is receiving competition from other products among the younger generation and the 90% breakfast tea sales were going down. The trends in 2011 changed because of the campaigns on the benefits of tea. This year saw Unilever take a lead in the percentage of sales. In the United States of America, tea exhibited an increase in popularity in 2011 because of the increased awareness of tea benefits on health. Tea posted a growth of 2% reaching 72278 tonnes. In this market, Unilever was leading in the percentage of sales. The tea industry in America is likely to show a 10% growth by 2016. The healthier products such as herbal tea, iced tea, and fruit-varieties stand a chance to indicate growth because of the health benefits (Masterson and Pickton, 2010: 86). The Indian market trends portrays that black tea, the standard variety still dominates because of the Indian cultural and traditional set up (Pride et al, 2011:131).

Critical appraisal of a nursing research study article Essay

Critical appraisal of a nursing research study article - Essay Example ties are being carried, it is important that there be an effective system by which these researches can be appraised to determine their validity and reliability. Wood (2010) explain that reliable research studies provide quality information that can be used in making changes that can cause better and effective systems and human environment. One of the ways of making such a process is conducting a critical appraisal process; critical appraisal can be defined as the process involving careful and systematic examination of research for judging its trustworthiness, relevance and value for their particular contexts. According to White (2008) critical appraisal is very important especially for health professionals, considering the fact that they handle critical matters of human life. Many of the research studies that are carried out on human and animal health are often treated with great esteem considering the changing health problems and challenges in the human environment (Pignone 2005, p. 67). According to Armstrong (2012) an effective healthcare process can only be managed by an application of effective and reliable strategies derived from research studies, which underpins the need for their critical appraisal. This paper examines a critical appraisal for a research that was conducted on the participation of patients in the NHS Bowel Cancer screening programs. The critical appraisal of this research process will undertake the qualitative approach, examining the methodology that was used and its effectiveness (Wake 2013, p. 31). In this case, it will be possible to assess the effectiveness of the research process. According to McCabe (2009) qualitative research processes are known to use approaches that deliver quality information from resource persons, most of whom are carefully selected for the research process. The process of critical appraisal aims at assisting people to develop necessary skills that can help to make sense of various scientific evidences. This